Patch Events

For over twenty years, Patch has been creating memorable events across its two London venues, earning a reputation for exceptional service and highly personalised experiences. As the business evolved, the team wanted to shift the focus away from being known primarily as bars and reposition themselves as an events-first brand—one that better reflected their expertise, ambition and passion for bringing people together.

The project began by defining the foundations of the brand; uncovering Patch's mission, values and personality through a collaborative strategy process. The resulting positioning centred around a balance of professionalism and celebration—creating a brand that feels both polished and personable, energetic yet reliable.

Visually, the identity draws inspiration from luxury hospitality and editorial design. A refined serif wordmark is paired with an expressive colour palette of rich teals, plums and soft pinks, creating a distinctive look that feels both premium and inviting. The identity system extends across digital and print touchpoints, from menus and wayfinding to signage, social media and a fully redesigned website.

Alongside the rebrand, I designed a new website that showcases Patch's venues, event offering and bespoke approach to planning. Rich photography, elegant typography and immersive layouts work together to communicate the atmosphere and experience that define the brand.

The result is a confident new identity that positions Patch not simply as a venue, but as a team dedicated to crafting memorable experiences—whether it's a corporate gathering, a milestone celebration or something entirely unique.