The Stylish Friend
Making interior design more accessible, straightforward and personal. Meet The Stylish Friend, here to help you make your dream home happen.
| Year | 2024 |
|---|---|
| Services | Brand Identity Logo Design Website Design |
| Studio | James Matthews |
Logo and identity
Approachability is at the heart of the identity, aiming to put bespoke interior design services in front of a wider audience. A minimal yet warm and earnest colour palette was developed to be sympathetic to The Stylish Friend’s aesthetic and design style, but also have a distinctive, ownable feel.
This theme is also reflected within the typographic choices. A timeless, rounded serif headline font sets a refined tone of voice but with an approachable softness, and is supported by a clean and simple sans serif.
The website
The challenge with the website wasn’t showing off TSF’s amazing work— that was the easy part. But rather how to demonstrate their services concisely and effectively. TSF’s two main services are the SF Collections (levelled, preprepared design packages aimed at different budgets) and SF Studio (full service interior design). Each of which needed to be communicated as different levels of service.
Careful consideration was put into how these main offerings are served to the user; prioritising content, sharpening communication and using imagery and iconography to visually support points.
All of this strategy was implemented via refined, elegant layouts that are easy on the eye and offer a user-friendly experience.
“
Brand identity and website design for landscaping experts MSE. Helping them find the edge to stand out from the crowd by showcasing precision and confidence in craft.
Aushi Meewella
Director, MSE
The Result
The Stylish Friend are now fully equipped to attract the right customers, and can communicate to them efficiently and effectively. With their new design assets and clear design rules set, the brand can grow with confidence and with consistency.
Year
2024
Services
Brand Identity
Logo Design
Website Design
Agency
James Matthews
Photography
Milo Brown
Website Development
Side Dish Media
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