Spiral Cellars

Brand refresh and website design for the market leaders of luxury wine storage, showcasing their expertise, personality and positioning them more accurately .

Year	2022
Services	Brand Identity Logo Refresh Website Design Vehicle Graphics
Studio	Tickety Boo Creative

The brief

Spiral Cellars have been at the forefront of wine storage for decades and have a devout commitment to storing fine wine– an investment to many, which needs to be protected and respected. The challenge was to make sure the brand stood out from their competitors, without compromising on their quality, expertise and prestige. They also had a new, innovative product to launch and needed a brand to complement it.

The identity

Following brand workshops and thorough research, we gained a great understanding of the motivations of their audience and what inspires them when it comes to luxury brands. This all fed into their brand DNA, built to showcase their personality and passion.

Following this new roadmap, we developed a rich, indulgent and most importantly trustworthy identity that inspires confidence and oozes prestige. The kit palette features a dark colour palette and refined, no fuss typography to drum up the luxury aspect whilst still feeling expert.

The brochure

The new brand identity was brought to life with a luxurious, coffee-table-inspired brochure. Using the distinctive brand kit, we ensured that the brand story and products were communicated to the audience in a way that was both inspiring and informative, and flowed effectively. The rich greens and gold connote luxury, complemented by a prestigious, new typeface and desire-inducing photography. To create coherence across the brand, we also designed key pages of the website, a fleet of vans, and a range of flexible ad templates to launch their new product, the UnSpiral Cellar.