Spiral Cellars

Spiral Cellars, the market leaders for luxury wine storage, were looking for a brand refresh to make them more distinctive and showcase their personality.

The challenge was to make sure the brand stood out from their competitors, without compromising on their quality, expertise and prestige. They also had a new, innovative product to launch and needed a brand to complement it.

We were tasked with updating their current brand identity to be more representative whilst retaining the essence of their original logo.

Client
Spiral Cellars

Sector
Luxury

Agency
Tickety Boo Creative

Services
Brand identity
Logo refresh
Brochure design
Website design

We brought the new brand identity to life with a luxurious, coffee-table-inspired brochure. Using our distinctive brand kit, we ensured that the brand story and products were communicated to the audience in a way that was both inspiring and informative, and flowed effectively. The rich greens and gold connote luxury, complemented by a prestigious, new typeface and desire-inducing photography. To create coherence across the brand, we also designed key pages of the website, a fleet of vans, and a range of flexible ad templates to launch their new product, the UnSpiral Cellar.