NJO Consulting
Brand identity and website for a financial consultants helping businesses bloom, profits grow and accounts flourish.
| Year | 2023 |
|---|---|
| Services | Brand Identity Website Design |
| Studio | Tickety Boo Creative |
The brief
NJO were looking for a brand identity that better represented their personality of being credible, friendly experts. They also wanted a one-page website that showcased their services in a concise and informative way, to ensure potential clients understood what they could bring to their businesses.
Identity
The new identity is inspired by a love of nature and a desire to help businesses thrive, and is centred around the common theme of ‘growth’.
Working with their current logo, a new colour palette was introduced, anchored in trustworthy blue and accented with complementary deep pink and mustard yellow tones. The unique serif typeface was softened by a friendly sans serif font to give an accessible feel.
The key visual is a high impact animation of a flower blooming, symbolising businesses growing and revealing their true beauty. This was supported by collages using lifestyle imagery mixed with natural textures, continuing the tie to the theme of growth.
New iconography was also created for the website, which also incorporates the natural textures to add character and ownability.
Website
A simple but effective single-page website was crafted to give NJO an online presence consistent with their brand identity. The site utilises the new graphic assets to communicate their services and engage the user.
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