Inspired by a love of nature and a desire to help businesses thrive, we utilised the theme of ‘growth’ to create a distinctive brand identity. Working with their current logo, we introduced a colour palette anchored in trustworthy blue, and accented with complementary deep pink and mustard yellow tones. The unique serif typeface was softened by a friendly sans serif font to give an accessible feel.

We brought a high impact animation of a flower blooming to the hero section of the website, symbolising businesses growing and revealing their true beauty. This was supported by collages using lifestyle imagery mixed with natural textures, adding a unique visual style and tying into the growth theme. We created new iconography for the site, incorporating these more in-depth textures into simple line icons.