NJO Consulting
Brand identity and website for a financial consultants helping businesses bloom, profits grow and accounts flourish.
| Year | 2022 |
|---|---|
| Services | Brand Identity Website Design |
| Studio | Tickety Boo Creative |
Sub-heading
NJO were looking for a brand identity that better represented their personality of being credible, friendly experts. They also wanted a one-page website that showcased their services in a concise and informative way, to ensure potential clients understood what they could bring to their businesses.
Inspired by a love of nature and a desire to help businesses thrive, we utilised the theme of ‘growth’ to create a distinctive brand identity. Working with their current logo, we introduced a colour palette anchored in trustworthy blue, and accented with complementary deep pink and mustard yellow tones. The unique serif typeface was softened by a friendly sans serif font to give an accessible feel.
We brought a high impact animation of a flower blooming to the hero section of the website, symbolising businesses growing and revealing their true beauty. This was supported by collages using lifestyle imagery mixed with natural textures, adding a unique visual style and tying into the growth theme. We created new iconography for the site, incorporating these more in-depth textures into simple line icons.
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