Grand Valley Dental
Project type
Branding + Digital
Agency
James Matthews
Deliverables
Logo, Visual identity, Website
About
Logo and brand identity for a dental practice giving their patients something to smile about.
The logo
A unique logo was created to encompass Grand Valley Dental’s brand personality and values. A series of dots are carefully positioned in a geometric pattern to form a circular shape which reveals a distinctive ‘glint’ emblem in the negative space within.
The blend of precise dots and rounded forms bring together the meticulous craft of expert dentistry and a welcoming and friendly tone of voice.
A fresh and approachable colour scheme was created to further instil the duality of dental expertise and friendly service. Blues and greens feel very dental and hygienic, whilst the supporting colours add personality and a distinctive standout against competitors.
The visual identity is inspired by the logo and the glint shape within it. A repeating circular pattern allows the glint shape to exist as a distinctive visual asset and graphic device, adding charm and character across all media. Pairing this with an approachable yet trustworthy typeface results in an attractive and inviting set of communication pieces, seen across screen and print.
