Grand Valley Dental
Logo and brand identity for a dental practice giving their patients something to smile about.
| Year | 2022 |
|---|---|
| Services | Brand Identity Logo Design Website Concept Signage |
| Studio | James Matthews |
The logo
A unique logo was created to encompass Grand Valley Dental’s brand personality and values. Carefully positioned dot marks form a circular shape which reveals a distinctive ‘glint’ emblem within the negative space.
The blend of precise dots and rounded forms bring together the meticulous craft of expert dentistry and a welcoming and friendly tone of voice.
The identity
The visual identity is inspired by the logo and the glint shape within it. The theme of circles and the glint shape continue into the graphic system via patterns to create distinctive visual assets that add charm and character across all media.
The graphic system is completed with and approachable yet trustworthy typeface and a fresh colour palette.
The colour scheme was created to further instil the duality of dental expertise and friendly service. Blues and greens feel very dental and hygienic, whilst the supporting colours add personality and a distinctive standout against competitors.
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